I blossomed in the magical world of Bronx, New York. Many of my childhood days were spent drawing wonderful stories all over my bedroom walls and playing double dutch. One of my most memorable childhood moments was in 1996 when I received The Ezra Jack Keats Book making and illustration competition award. As a kid, this meant the world to me, and ultimately the beginning of my professional journey.
In 2014, I earned my BFA in Toy Engineering from the Fashion Institute of Technology, and, designed for many legendary brands such as Polly Pocket, Hot Wheels, Monster High, Micheal's Art & Craft, and American Girl.
These days I can be found working out of my design studio as a Creative Strategist whipping up design solutions for my clients while living with my husband Charles and our lovely daughter Lyira !
Thanks for Stopping By!
If you’d like to say hello, please email me at
heidi@heidicalderon.com